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Your home page is as individual as you. It’s not your bio page and should be introducing people to your site, not just your book or you. What’s this site for? Will you be connecting with people with a blog? Will you be sharing where you’ll be? Are you using it as a contact point for the media.

This site is bigger than your book because you’ll be writing other books. This site is about your brand. Your brand can be your name, genre, calling, design, term, feature, persona or anything that makes your site distinct.

Try to have 200 – 250 words.
Use links to connect to your various pages.
Decide on your tone and carry it through the pages – will you be personal or professional?