A Book Marketing Outline

After all this work we’ve described in this series (see below) you may be a little lost with what to do with it. I’ve included a template for you to use to create a Marketing Plan Overview in the Book Marketing Workbook available at PageMaster Publishing Services. You can take what you’ve decided to and organize it in this overview.

Marketing Plan Overview

Target Market:

Timing of Marketing Plan (when and how long):

Budget:

Book’s Value Proposition:

Main Marketing Message (Elevator Pitch):

PR/Publicity (include strategy and steps to complete)

Speaking (include strategy and steps to complete)

Internet Marketing (include strategy and steps to complete)

Joint Venture (include strategy and steps to complete)

Mass Sales (include strategy and steps to complete)

Charitable Tie-In (include strategy and steps to complete)

Congratulations! You’re set up to succeed. The last step in this series will be to take this overview and place into the hours you have in your day with a weekly book marketing plan. I’m going to give you a template in the next post.

If you need any help with your marketing overview contact us today to set up an appointment. At PageMaster Publishing Services we want to see you succeed in your book marketing goals.