At PageMaster we want you be successful in your online marketing. We create websites and provide you training to see you succeed. This post is part of our series from our Site Training Workbook.
Here are 8 Steps to creating your newsletter…
#1 Create your giveaway first. What information does your audience want or need? You might create a report, workbook, collect interviews with industry experts or create a how to video.
#2 What is the purpose of your Newsletter? What information will you provide?
#3 How often will you publish? Twice a month or every two to three weeks is commonly recommended by Newsletter experts. Still, your frequency depends largely on your purpose and your audience.
#4 How will you deliver your Newsletter? We recommend TinyLetter to start with.
#5 Will your newsletter be text only or have HTML branding? Can you accomplish your goals without HTML branding? Do you know HTML? Does your
#6 Where will you get your content? Will you write it yourself? Can you repurpose existing content into short email messages?
#7 How will you profit from your newsletter? Actually, many people don’t directly profit from their newsletter. The purpose is simply to build an audience and a following. However, you can sell ad space in your newsletter and include affiliate links to generate income.
#8 Create your first newsletter.