It’s time to put the research you’ve done in this series of post into tools that will be useful for you. Let’s start with the Value Proposition and move to the Elevator pitch.
Value Proposition
You’ll be using this value proposition for a number of marketing purposes, so it’s important to play with the wording until you get it just right. Begin by answering the following questions (refer back to the information you gathered in the previous exercises):
- Who have you written this book for?
- What problem does your book solve for this core target audience? What need does it meet or desire does it fulfill?
- Provide more detail about the problem, need, or desire your book addresses, and discuss an example.
- Tell what your book does to address the problem, need, or desire, and how it does so in a unique way.
Now Put it all together, editing and playing with the wording until you feel satisfied that your book’s value proposition is complete.
Creating Your Elevator Pitch
With the information you have collected in this series of posts, you can now write a summary of your book’s key marketing message. This your elevator pitch. It’s what you tell people who ask “What’s your book about?” to get them interested in finding out more. This is basic marketing so you might as well use an effective formula that you won’t find many book marketers know about. I use this to help people focus their book message.
My Book Helps (this group of people)
Do (this benefit)
Even if (worst cast believable scenario)
You should be able to say this in less than 12 seconds. Be prepared to say more when they ask for it…like where they can buy it.
Contact us at PageMaster Publishing Services if you need help with your elevator pitch…but let’s have some more fun. In the comments paste the elevator pitch for your book, the other readers can help you out and I’ll lend my 2 cents as well. Thanks for telling your fellow authors about PageMaster Publishing Services!