At PageMaster Publishing Services we know an efficient and effective way to let potential readers know about your book is to reach them through the publicity, marketing, and sales outlets where you are most likely to get their attention.
Revisit the post in this series entitled “17 Ways to Focus on Your Book’s Key Audience.”
Then make a list your prospective publicity, sales, marketing and social media sources, then evaluate their potential for effectively helping you get your key message to your target market and achieving your publishing goals.
You know your target audience. You’ve thought about where they get their information. You’ve consider who and what they trust. Brainstorm and evaluate places you can connect with them.
Evaluate the source by asking:
“How does my marketing message relate to this source?”
“How influential is this source on my target audience?”
“What will it cost me in time and money to use this source”
Then rate the worth of pursing this source on a scale of 1-10.
Do this for Sales outlets, Information Sources, Main Influencers.
NEXT, identify a hook for each publicity, sales, and marketing outlet you are pitching. Try to think of unique benefits that you or your book could offer to each specific targeted publicity, sales, and marketing outlet.
Make a list of the Sales, Publicity, or Marketing Source and include the person to contact and how to contact, what benefit your book is to their audience, and if they want you to send them a media kit.
In all of your marketing outreach, be as polite and helpful as you can. If a sales or media outlet decides to pass on your book or idea or right now, show your appreciation for their consideration with a short thank you note or email, and let them know when you have other relevant news to share with them. The better the first impression you make, the more likely they will consider you and your book in the future.
There are forms for all of this in the Book Marketing Workbook available through PageMaster Publishing Services. Contact us today if we can help you market your book.