At PageMaster Publishing Services we want you to succeed in your book marketing goals.
Potential readers want assurances that your book can deliver on its promised value. What proof do you have? Examples demonstrating value include testimonials and references from peers, reviews from experts or otherwise qualified individuals who have read the book prior to publication, credentials that are applicable to the book’s subject matter, and even a summary of experiences or research that went into your writing of the book.
Gathering together your credentials, endorsements from experts, and other evidence of your book’s worth will help you to create a statement justifying your qualifications for writing this book, and provide proof to potential readers that your book will deliver value to them.
We’ll look at the first today by giving you 4 sentences to help you gather your credentials.
4 Sentences to Help You Gather Your Credentials
Finish the sentences:
1. I was inspired to write this book because…
2. My relevant credentials include these areas of degrees, certifications, programs of study, etc…
3. My relevant achievements/awards include….
4. My relevant life experiences are….
You’ll notice the word “relevant” is included in the last three sentences. Many first time authors want to include everything in their life and experience, after all, “It’s my book and everything I’ve done has had a part in me writing this book.” Focus on your marketing message here. Keep your thoughts on things that are relevant. Prove you’re the expert.
You are an expert, you just have to figure out how to make that apparent. At PageMaster Publishing Services we can help.